TIZZ is the effervescent name of Todd Strauss-Schulson’s tangerine soda. The brand’s illustrative identity was on full display at a “soda pop-up” in Los Angeles. Todd’s orange odyssey began when we he moved into a house with an old tangerine tree in the yard. After weeks of tedious and extremely scientific extraction and fizz tests, he was ready to set up shop. The project incorporated several custom illustrations and typography across packaging, signage and merch.

Photos by Todd Strauss-Schulson & Giovanni Sornatale.