TIZZ is the effervescent name of Todd Strauss-Schulson’s tangerine soda.
Todd’s orange odyssey began when he moved into a house with an old tangerine tree in the yard. After weeks of tedious and extremely scientific extraction and fizz tests, he was ready to set up shop. The project incorporated several custom illustrations and typography across packaging, social, signage and merch.
Awarded “Best Packaging Design” at the 2025 BevNET Awards.
For the original TIZZ pop-up artwork, go here.